Personality Matching

Do you have an idea of what your perfect investment would be? I guess so, most

people will say that their perfect investment is one that is secure and returns them

good growth. But this is not necessarily always the case because the perfect

investment that you seek is not determined solely by the characteristics of the

investment – but more often than not your personality itself is just as important.

When your personality, judgement and goals are all flowing as one, there is more

chance of you having better results.

For our Advisors to match investors with investments is a complicated task-even without personality considerations.

Since investments differ widely you should think about the potential returns, whether the investment generates income

or requires additional cash over its life, the risk involved, the flexibility. In addition, you have to consider how much

control you have over the investment versus how much control you want.

Do you have an idea of what matching a personality to an investment means? Most people immediately conjure up

the term Risk Tolerance when thinking of investor personalities. Someone who says “I would never take a risk with

my money” would probably be invested in fixed-term deposits, bonds and possibly cash. But if this person ends up

owning a savings plan or investment that is full of Emerging Markets, Hedge Funds, Futures and Derivatives – that

person is not going to get much sleep!

Risk tolerance is important when matching people’s personality to their investment profile, but is only one of many

personality traits that need to be considered before you even get close to achieving that tailor-made financial solution

you are looking for. Other personality trust, confidence or lack of it, pride and greed also enter into the equation and

make an impact on how satisfied you feel with your overall financial profile.

The influence you have on the outcome of an investment varies dramatically from investment to investment, vehicle to

vehicle. Owning a small proportion of a large company gives you essentially no control. Owning a property that you

are leasing out essentially gives you the control over its décor, its tenants and ultimately of course its rent.

This may be a general conception, but we have found that people who want to be actively involved with and have a

sense of control over their financial portfolio, report a higher level of satisfaction if they perceive that they do actually

have some sense of control. For example, they often feel more satisfied with their real estate investments than their

funds. Despite the fact that the whims of the marketplace will have a dramatic impact on either investment, owners of

rental properties frequently feel they have much more control than owners of investments in funds of equivalent value.

In essence, it is what you perceive that becomes your reality, not what may actually be true. People act in response

to their subjective reality and not the objective reality. This is what makes the investing process so personal and

makes it so critical for all of us to understand ourselves first to gain the greatest amount of satisfaction. This is why,

by talking to one of our Advisors who are highly skilled at getting to the bottom of the real ‘you’, they may not

immediately ascertain what is the real ‘you’ but will most certainly ask strategic questions and provide insights that

will importantly, help you to establish the answer to the question ‘what is the real me’?

For our Advisors to find the real "you" in your investment profile is never an easy thing to do and this does take

time. But the first important step is self-awareness and then closely followed by consideration of what you would

like to achieve.

Most importantly though we feel, is the integration of your personality traits with the characteristics of your

investments. It is these that afford the greatest percentage chance of a tailor-made specific financial package to

be created for you and in turn, that package providing matching what you are looking for with your Investment

Personality.

To find out more and to give yourself an overview of your Investment Personality – or Investor Profile as we like

to call it at Financial Page International, feel free to click Here and complete our Investor Profile Questionnaire

and receive a response from one of our Advisors that will highlight the type of Investor that you are.